Riverside Shopping

Axa approached us to help create an identity for Riverside and the small surrounding historical town centre of Evesham, as it was struggling due to a dated identity. We used illustrations of birds and images of the impressive local architecture to frame the shopping centre as the recognised centre to the town. We carefully applied the new identity to create natural walkways and enhance the visibility of entrances, rolling out the look & feel across all signage for both the shopping centre and surrounding town.

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