Dreieich Nordpark

Inspired by the surrounding woodlands, we renamed the centre ‘Dreieich Nordpark’ – German for ‘Three Oaks North Park’ – incorporating an oak leaf into the main identity to give the brand standout. We devised a bold red and grey palette, treating the walls with directional graphics inspired by tube maps to improve the customer experience of the centre. The identity was rolled out across all signage and provided a basis for all marketing and digital communications.

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