Crown Glass

Our long-familiar client, Ellandi, approached us to create a new brand identity for Nailsea Town Centre near Bristol. Crown Glass shopping centre, which sits at the heart of the community, needed a new identity together with new town signage which it could feel proud of. Beyond looked deep into the history of the location and created a new visual identity and colour scheme derived from the famous Nailsea glass that was produced on the site from the 1780. We developed a new signage system using the historic glass as a starting point together with a graduated blue to green gradient to bring a fresh and vibrant splash of colour to the centre.