Beyond were invited to rebrand and refresh Ballincollig, a shopping centre near to the city of Cork. Inspiration was taken from the Irish countryside to create a vibrant brand identity, and the new name "CastleWest". Bespoke furniture and lighting has been fitted to ensure a welcoming environment for shoppers, and a friendly tone of voice has been introduced in the way finding. A touch of nostalgia in vintage imagery on vacant tenant units has been well received and Beyond continue to work with the client, Blackstone, to create various marketing pieces and brand guidelines.