Corby Town Centre & Willow Place
Sovereign Land approached Beyond to create new branding and enhancement ideas for the town centre of Corby. The older town centre was suffering as a result of a new modern centre – Willow Place being built adjacent to it.
We suggested that the two retail offers should be brought together into one identifiable whole through the branding.
The new name of Corby Town Centre and Willow Place has been applied around the site through new totems, signage and a large sculptural letter “C”. The new branding made the prime time national news with a 6 minute feature.