With the Olympics in London, 2012 was an exciting year for the capital and we wanted to translate some of this buzz into the Crocs retail experience. Our concept ‘come rain or shine’ celebrated British summertime and provided the perfect platform to showcase the wide range of shoe models. A message reading ‘take the weight off your feet’ greeted customers at the entrance, whilst sky and cloud graphics adorned every surface and a sweeping rainbow ran the length of the store, spilling out into the street to draw shoppers inside.

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