Tasked with creating a BeautyMart brand, we developed a 1950’s Americana look & feel, using bold neon and black contrasts for a contemporary twist that exudes an effortless cool factor. We worked closely with the business to design its transactional website as well as store expressions – from the vending machine in Harvey Nichols to the Topshop concession in Oxford Circus and the pop-up in Boxpark.

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