Wild About Beauty

We defined the identity by placing founders Louise and Kim’s personalities at the forefront – using their sense of humour, accessibility and expert knowledge to make all of the brand’s expressions feel like words of advice from a trusted friend. In 2013 we updated the brand, inspired by the show-stopping power of nature, we developed the ‘Super Nature’ concept – a heady mix of fashion and beauty that adds a bit of rock & roll to natural cosmetics.


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