West London Action for Children
Local charity WLAC were in need of some brand assets to help strengthen their cause messaging and to mark their 100th Birthday Centenary Appeal. The charity supports local children in distress or those dealing with family instability, by offering counselling and therapy sessions.
Beyond were more than happy to get involved and created a set of childlike illustrations that work in unison with emotive black and white photography. A new logo, colour palette, brand guidelines and campaign leaflet was created.