Neon Sheep is a new concept brand and store developed by Beyond for Mountain Warehouse. We have created a new identity from scratch, including a playful tone of voice and vibrant POS and packaging.
The retail concept offers a range of merchandise from stationary to beauty, and reflects the growing category of multiple retailers such as Tiger - offering fun, low cost general merchandise and appealing to a young, predominantly female audience. The initial concept has rolled out to three sites initially.
See our Retail Design case study page here.