Little Mix

Working with Britain’s biggest girl group, Little Mix, Elegant Touch launched a funky collection of nails and Beyond was appointed to create the packaging for the new range of press on nails and nail wraps. We wanted to complement the urban style nails and create a bespoke look & feel for each of the girl’s ranges. We opted for simple black packaging with a unique colour and icon reflecting each personality alongside angular windows for an edgier product display. Both ranges have been hugely successful and these are now their second edition.

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