Lily Loves

Pop star and queen of nail art Lily Allen collaborated with Elegant Touch and we were tasked with coming up with the big idea – an identity that would be immediately recognisable as unique to Lily. Working alongside Lily, we drew from her unmistakable high-fashion-meets-street-style and developed the iconic L-shaped window, hand draw style logo and bold colour pallette. Our creative was rolled out across the whole collection and received widespread press coverage including features in Grazia, The Sunday Times Style Magazine and Elle.

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