Karen Millen

This project was all about re-engaging with the market – reaffirming Karen Millen’s positioning as a luxury designer of women’s fashion, making the brand famous once more for its classic style and uncompromising attention to detail.

Whilst loved for its occasion wear, the product mix has now been updated to include everyday items, making it a true lifestyle brand. The new look & feel for the brand was simple and to the point, reflecting Karen Millen’s obsession for quality and unapologetically high standards.

Collaborating with David Bailey on the re-launch campaign helped bring the creative evolution to life – showcasing the new looks alongside stories of fun, luxury fashion that now underpin the brand.