Dainty Doll

We had the pleasure of working with singer and fashion designer Nicola Roberts to develop a new cosmetics brand. This range of make-up was especially developed to enhance the beauty of fairer skin tones. Taking inspiration from fashion illustration we brought Dainty Doll to life in a hand-drawn image that is every part soft and graceful as it is glamorous and fiery, setting it against a black backdrop with a gold foil logo for premium cues. We relaunched the range exclusively in Harrods with a dressing-room inspired concession complete with a wardrobe merchandiser and a theatre-inspired make-up table for customers to test and play with the products.


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