British Heart Foundation: Summer Campaign 2017

We have worked with The British Heart Foundation on a number of shopper campaigns, as well as full store design strategies which are still being rolled out on high streets across the country. For this Summer shopper campaign, we encouraged BHF to step away from the usual illustration aesthetic, and instead pushed for a concept featuring real people who have been affected by heart and circulatory diseases. We designed the backdrops on the theme of summer fruits and directed the shoot fully. The campaign was also used across their digital platforms too, and feedback from research groups was hugely positive.