Barburrito Brand Refresh
We were tasked with revisiting the concept first created for Barburrito back in 2014, to bring a bit of Mexican-cool (not cliche!) into new and existing stores across the UK. A new brand book and further logo development offers Barburrito much more room for expression with colour, photography and a louder tone of voice. "Real food, in your hands" was the premise for our Art Direction and the results are mouth-watering! We collaborated with the client's architects to designate areas in the store to enhance with our new image-rich designs. Fly-poster walls and stacked typography help to ensure the brand stays fresh and unique in a sea of new competitors.