SP & Co.
Health & fitness consultant Stephen Price tasked us with creating an identity for a new exclusive fitness centre in Chelsea, London. We began by identifying the business’ USPs: Bespoke Fitness / Expert Advice / Exclusive Environment and built on these to develop a look & feel that would resonate with the club’s wealthy clientele. We named the club SP & Co. as we recognised the need to place Stephen firmly at the forefront of the business. The new identity provided a basis for the interiors of 3 Jubilee Place.