Caractère

Europe

Logo

New brand identity, packaging, labelling, packaging & art direction.

Overview

A new visual philosophy and retail identity for Caractère; the Italian fashion brand, enabled the company to extend its existing customer base and attract a more sophisticated consumer.

The identity and environment encompassed the freshness and confidence of their collection while giving it the contemporary authority it required.

This concept included identity, labelling, POS, art direction & advertising, and enabled the brand to expand globally by communicating with an assured, elegant and feminine voice.