St Tropez

UK

Spa concept and communications

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Brand strategy, retail design

Exhibition design

Overview

Having been bought by private equity St Tropez set out to create a brand based on its famous tanning products.

We have worked with the business since its purchase helping to create a new brand strategy. Subsequently we have developed a new look and feel in department stores, spas, trade shows and tactical campaigns for the launches of new products and services at retail.

St Tropez has traded well beyond expectation and significant value has been added to the brand.