Bronnley approached us to help design packaging for their new Eclectic Elements range. We knew that developing a visually arresting palette would be key to relaunching the iconic fragrances in the mind of modern beauty consumers and attract towards a savvy, fashion-conscious audience.
Sharp and contrasting colours and graphics form some of the WGSN future trends for packaging S/S17. Hot pink and headlight yellow are clashed playfully whilst lettering is embossed onto card with colour blocks layered on top for depth. We can expect linear 3D and repeating patterns featuring heavily on cosmetic packaging, helping to catch the consumer’s eye. Iridescent ombre effects add a sense of mystery and discovery, particularly when designs are airbrushed onto surfaces to achieve a reflective sheen of diffused colour.
Superfoods: unheard of 5 years ago, now not uncommon in both the daily press and for many, in daily diets. There’s no avoiding them - superfoods are everywhere. It’s not surprising that the trend has slowly trickled its way into the beauty market meaning promises of vitamin boosting, radiance generating and wrinkle reducing are closer than you think, and all from natural and organic sources.
We all know that we are living longer, and now with the first people who will reach 150 being born, it is perhaps unsurprising that we are seeing a shift in the demographics fronting beauty advertising campaigns and editorials.
Comic Sans started out as a friendly little font to be used in speech bubbles on MS Word... an alternative to the more serious Times New Roman. But soon Comic Sans Criminals began to take over, printing serious information in this playful font (see the story here).