Superfoods in beauty

Superfoods: unheard of 5 years ago, now not uncommon in both the daily press and for many, in daily diets. There’s no avoiding them - superfoods are everywhere. It’s not surprising that the trend has slowly trickled its way into the beauty market meaning promises of vitamin boosting, radiance generating and wrinkle reducing are closer than you think, and all from natural and organic sources.

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55 will be the new 21

We all know that we are living longer, and now with the first people who will reach 150 being born, it is perhaps unsurprising that we are seeing a shift in the demographics fronting beauty advertising campaigns and editorials.

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Comic Sans revival

Comic Sans started out as a friendly little font to be used in speech bubbles on MS Word... an alternative to the more serious Times New Roman. But soon Comic Sans Criminals began to take over, printing serious information in this playful font (see the story here).

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Tags: Trends