We were excited to visit Retail Design Expo once again this year, and it did not disappoint!
Shopfronts are the most important aspect of store design, making the crucial difference between a customer coming in or walking on by. They act as a snapshot of the store, setting customer expectations for what lies inside. A well-maintained, attractive, eye-catching shopfront is essential to pique customer interest and drive footfall instore.
We're excited to announce the launch of “Beyond Reveals: Store Design”, our new 10-part series showcasing the very best in retail design from around the world. Updated fortnightly, it’s a unique opportunity for you to get the inside track on how retailers are delivering the ultimate customer experience through best-in-class design, technology and customer service. So read on, have a look at what your competitors are doing and do get in touch with us for any new initiatives we can work together on.
Last night we took a trip to see Big Bang Data, an exhibition exploring our digital footprint on the world. In a selfie-driven society you can’t help but wonder: where do all the discarded, less than ‘perfect’, selfies go? To a selfie graveyard? Well as Big Bang Data revealed, unnervingly yes, a graveyard accessible to anyone with enough tech skills. . .
Sharp and contrasting colours and graphics form some of the WGSN future trends for packaging S/S17. Hot pink and headlight yellow are clashed playfully whilst lettering is embossed onto card with colour blocks layered on top for depth. We can expect linear 3D and repeating patterns featuring heavily on cosmetic packaging, helping to catch the consumer’s eye. Iridescent ombre effects add a sense of mystery and discovery, particularly when designs are airbrushed onto surfaces to achieve a reflective sheen of diffused colour.
Superfoods: unheard of 5 years ago, now not uncommon in both the daily press and for many, in daily diets. There’s no avoiding them - superfoods are everywhere. It’s not surprising that the trend has slowly trickled its way into the beauty market meaning promises of vitamin boosting, radiance generating and wrinkle reducing are closer than you think, and all from natural and organic sources.
We all know that we are living longer, and now with the first people who will reach 150 being born, it is perhaps unsurprising that we are seeing a shift in the demographics fronting beauty advertising campaigns and editorials.
Comic Sans started out as a friendly little font to be used in speech bubbles on MS Word... an alternative to the more serious Times New Roman. But soon Comic Sans Criminals began to take over, printing serious information in this playful font (see the story here).