Store Design // Shopfronts

 

Shopfronts are the most important aspect of store design, making the crucial difference between a customer coming in or walking on by. They act as a snapshot of the store, setting customer expectations for what lies inside. A well-maintained, attractive, eye-catching shopfront is essential to pique customer interest and drive footfall instore.


The secret to successful shopfronts lies in creating a strong first impression through brand colours, signage, finishes and lighting. The best examples include innovative approaches to VM and impactful architectural installations that captivate audiences and invite them inside.

 

Digital impact

Vodafone’s flagship has an eye-catching logo made up of 200 individual LED lights above the entrance, guiding customers into the store, whilst the 200-inch TV screens either side of the entrance add pace and excitement. 

We love… the double width shopfront which maximises store visibility, whilst the digital displays visually disrupt and capture people’s attention.

 

Bringing the outside in

The interior of this Starbucks in Japan is lined with a diagonally woven lattice of 2000 wooden batons that spike out beyond the recessed glass façade.

We love… that the design works with its environment, using traditional Japanese building techniques to draw customers in, creating a seamless experience between the outside and the inside.

 

Brand storytelling
The store opening of Scotch & Soda in the US is attractive thanks to the asymmetric opening shape and contrasting textures. The brand’s Tent Concept is a luxury fitout featuring a vintage-inspired tent inside an existing retail shell. 

We love… that the tent has been custom made from natural cotton and cognac-coloured leather, with untreated oak parquetry flooring and a mosaic-tiled centrepiece underfoot. These features bring to life the brand’s attention to detail and quality of materials.

 

Striking displays

Mynt’s flagship store in Barcelona uses wood to create a minimalist three-dimensional grid that serves as a striking sculptural piece whilst creating small pockets to display products within.


We love… the single-minded, simple, minimalist design which captures the shopper’s attention without detracting from the product. The grid continues inside, giving great flexibility for product display and using a mirror on the ceiling to optically enlarge the space.

25th February 2016 / Alex Butchard

Tags: Beyond Reveals

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