Soft Gradients and Textures: Sanctuary Spa
Sanctuary Spa approached us to help give their skincare range a new lease of life with a fresh look and feel.
82% of women make their purchasing decisions at the point of purchase, so we knew we had to give the packaging real stand out on shelf. We heroed the logo in Sanctuary Spa's signature orange to link with its much-loved bodycare range and simplified the communication hierarchy to facilitate the decision-making process. We identified colours for each sub-range within skincare and used a soft gradient to enhance the sensorial nature of Sanctuary Spa's products.
Gradients will continue to trend as seen in S/S18 WGSN's Tropical Sunset forecast, with gorgeous soft hues of tropical sunsets, soft graduations and tactile finishes. Soft pinks, oranges and yellows fade hazily into cream, whilst gentle blues bring aquatic touches to the palette.