Graphic Blocks: Bronnley
Bronnley approached us to help design packaging for their new Eclectic Elements range. We knew that developing a visually arresting palette would be key to relaunching the iconic fragrances in the mind of modern beauty consumers and attract towards a savvy, fashion-conscious audience.
We took a brand-led approach to the project, developing a solid platform to guide all communication and design. Turning our attention to the packaging for Eclectic Elements, we brought the brand essence of 'excitement' to life with a vivid colour palette and bold graphic blocking. We carefully layered imagery and colours representing the complex notes of each fragrance, producing a colourful kaleidoscopic pattern. This approach was applied across the range, including gifting for Christmas 2015 - creating a distinctive, but cohesive visual language for the brand.
The graphic block trend continues for S/S17 in WGSN's Graphic Block forecast, where strong graphics and bold geometric volumes are offset with sharp contrasts of black and white and bright tones of electric magenta, blue, yellow and green, with metallics also playing a key role.