The packaging forecast - graphics
Sharp and contrasting colours and graphics form some of the WGSN future trends for packaging S/S17. Hot pink and headlight yellow are clashed playfully whilst lettering is embossed onto card with colour blocks layered on top for depth. We can expect linear 3D and repeating patterns featuring heavily on cosmetic packaging, helping to catch the consumer’s eye. Iridescent ombre effects add a sense of mystery and discovery, particularly when designs are airbrushed onto surfaces to achieve a reflective sheen of diffused colour.
Sources (2015) WGSN, The Packaging Forecast S/S17