Superfoods in beauty

Superfoods: unheard of 5 years ago, now not uncommon in both the daily press and for many, in daily diets. There’s no avoiding them - superfoods are everywhere. It’s not surprising that the trend has slowly trickled its way into the beauty market meaning promises of vitamin boosting, radiance generating and wrinkle reducing are closer than you think, and all from natural and organic sources.

Heralded as the ‘new argan oil’, cacay oil is rich in omegas, vitamin E and linoleic acid making it suitable for collagen boosting and skin repair, including acne scaring and stretch marks. Cacay has been used for generations by Amazonian villagers to treat skin irritations and burns and its harvest generates income to hundreds of local families – looking radiant has never felt so good!

Baobab oil from the ‘tree of life’ is most prevalent in the Eastern world, with entire beauty ranges boasting the ingredient for its intensely moisturising properties. Burt’s Bees Ultimate Care line combines the oil with green tea and pumpkin seed to relieve even the driest of skins.

Quinoa has long been a wellness staple in diets globally so it’s use in beauty to prevent wrinkles, improve skin health and boost amino acids for hair and nail repair comes as no real surprise. Paul Mitchell’s newest range of colour locking hair care range prevents thermal damage and adds shine whilst Clarin’s Everlasting Foundation uses the extract to preserve the skin.

With their ability to deliver potent concoctions of nature's finest elixirs, these new natural beauty ingredients are all destined for success.

Sources (2015) WGSN, Beauty Buzz - Ingredients


2nd July 2015 / Alex James

Tags: Trends