55 will be the new 21

We all know that we are living longer, and now with the first people who will reach 150 being born, it is perhaps unsurprising that we are seeing a shift in the demographics fronting beauty advertising campaigns and editorials.

Helen Mirren is now the new face of L’Oréal Paris, and Tilda Swinton has become the latest brand ambassador for NARS. We’re thrilled to see that age is no longer considered something to be feared, but rather that older women are being used to promote fashion-led cosmetics that appeal to women of all ages.

Sources: (2015 – 25/01) The Sunday Times Style Magazine, 55 will be the new 21 / (2015) WGSN, Beauty Trend Alerts, The Age of Beauty

30th January 2015 / Laura Giffard

Tags: Trends